20 minutes appears for La Redoute in 3D
On Tuesday, 20 Minuten will be published with a pair of 3D glasses. This is part of a promotional campaign by La Redoute. The fashion brand has produced a special three-dimensional edition of the commuter newspaper in collaboration with 20 Minuten.
The Tuesday edition of 20 Minuten is wrapped in a large advertisement from La Redoute. It says: "It's spring, get out your glasses!". On the back is also a link to the website 3d.laredoute.ch on which a selection of the best pieces from this year's spring/summer collection will be shown - also in three dimensions. The unusual advertising campaign is intended to celebrate the brand's playful image, Augustin Mettler from Compresso Primeur told Werbewoche.
On March 9, the ads already appeared in the French-speaking Swiss equivalent 20 Minutes. The photos below show how commuters reacted to the advertising campaign.
