2.67 million interviews

Market research Marketing and social research stagnated in 2002 after several boom years, according to the Association of Swiss Marketing and Social Researchers (SMS), with turnover in the sector growing by 0.3 percent to CHF 207.86 million. 2.67 million interviews were conducted in 2002. This is six percent less than in the previous year. For SMS, the fact that the industry was able to maintain its turnover despite the weak economy is proof of its importance. In uncertain times, nobody can afford to misjudge the mood on the markets. The industry is optimistic for the current year. It is expecting growth of eight percent.