19 percent Romandie discount
Local TV provider Publisuisse is offering the new TeleRomandieCombi for 104 francs per second.
Local TV Publisuisse is offering the new TeleRomandieCombi at CHF 104 per second.Publisuisse is set: just a month ago, the SRG subsidiary was appointed exclusive marketer of TeleRomandieCombi (TRC), the new advertising combination of local TV stations in French-speaking Switzerland. And the new offer, which has also been bookable online via Publiplan since February 28, is already available. Publisuisse, which has also been awarded the contract for marketing the Swiss Radio Pool, recommends advertising via TRC as a "local immersion" and as an "ideal complement to a campaign on TSR television in French-speaking Switzerland": TRC, which consists of eight stations, has a technical reach of 1.56 million people, i.e. 92 percent of all residents in French-speaking Switzerland. There is only a local TV gap in the canton of Jura. No figures are currently available on the actual net reach, but it is likely to be a maximum of 170,000 daily viewers.
As the stations' programs are (still) very heterogeneous, Publisuisse can initially only offer spot placement in a somewhat uniform broadcast environment, namely after news or weather reports. The first broadcast will take place between 17.58 and 19.45, depending on the channel, and a total of 90 broadcasts are promised. Combination offers with TSR programs are currently being examined.
The price: a second of advertising costs 104 francs, 20 seconds come to 1685 francs, which corresponds to a combined discount of 19 percent. The cost of delivering the spots is similarly expensive: this is done either by cassette to each station or digitally to Publisuisse, which takes care of cassette production and dispatch. The cost is CHF 1000. An electronic spot
distribution, similar to that of TeleNewsCombi, is still being evaluated.
Markus Knöpfli
As the stations' programs are (still) very heterogeneous, Publisuisse can initially only offer spot placement in a somewhat uniform broadcast environment, namely after news or weather reports. The first broadcast will take place between 17.58 and 19.45, depending on the channel, and a total of 90 broadcasts are promised. Combination offers with TSR programs are currently being examined.
The price: a second of advertising costs 104 francs, 20 seconds come to 1685 francs, which corresponds to a combined discount of 19 percent. The cost of delivering the spots is similarly expensive: this is done either by cassette to each station or digitally to Publisuisse, which takes care of cassette production and dispatch. The cost is CHF 1000. An electronic spot
distribution, similar to that of TeleNewsCombi, is still being evaluated.
Markus Knöpfli
