15th Swiss PR Symposium focuses on Swiss location marketing
The 15th Swiss PR Symposium will take place at the end of October. This year's theme is Switzerland's position in the global competition among business locations.
The 15th Swiss PR Symposium will take place in Wallisellen on October 28. This year's event, organized by the professional register of the Swiss PR Association SPRG, will focus on Switzerland's position in the intensified international competition between locations. Non-members of the SPRG can also register.
Professor Martial Pasquier from the Graduate Institute of Public Administration, IDHEAP, presents a study that examines Switzerland's image abroad, and Peter Waser from Microsoft Switzerland shows why his international company will increasingly focus on Switzerland in the future.
Other speakers include Professor Hans Peter Wehrli from the University of Zurich and Chairman of the Board of Directors of the Greater Zurich Area, as well as Daniel Küng, CEO of Osec, and Joana Filippi from the Office of Economic Affairs of the Canton of Schwyz. Raymond Loretan, former Consul General of Switzerland in New York, will present a case study on the USA. Flavia Schlegel, the new head of the Swissnex office in Shanghai, will explain how Swiss science and innovation can be made attractive to the Chinese. The event will be moderated by Marion Preuss, President of SPRI and former Tagesschau presenter. Bruno Bieri will provide musical interludes.
Professor Martial Pasquier from the Graduate Institute of Public Administration, IDHEAP, presents a study that examines Switzerland's image abroad, and Peter Waser from Microsoft Switzerland shows why his international company will increasingly focus on Switzerland in the future.
Other speakers include Professor Hans Peter Wehrli from the University of Zurich and Chairman of the Board of Directors of the Greater Zurich Area, as well as Daniel Küng, CEO of Osec, and Joana Filippi from the Office of Economic Affairs of the Canton of Schwyz. Raymond Loretan, former Consul General of Switzerland in New York, will present a case study on the USA. Flavia Schlegel, the new head of the Swissnex office in Shanghai, will explain how Swiss science and innovation can be made attractive to the Chinese. The event will be moderated by Marion Preuss, President of SPRI and former Tagesschau presenter. Bruno Bieri will provide musical interludes.
