13th Spotlight Festival: The balance sheet

It is already clear that Spotlight will remain in Mannheim for five years. The Spotlight awards are always decided twice. Firstly, by an expert jury with representatives from agencies, production and universities. Secondly, however, by the live and digital voting public itself.
A host of new, often cross-media platforms for advertising have emerged. Spotlight has gradually adapted its sections and price categories to this changing environment. In addition to the supreme discipline of tv & cinema, these are web & mobile for advertising on the Internet and for cell phones, no limits for all other formats of the rapidly developing moving image advertising communication and, in cooperation with Pforzheim University, Spotlight Visions as a future prize for the advertising of tomorrow. To mark the start at the new location, the festival is also cooperating with a nationally renowned Mannheim organization: the Popakademie Baden-Württemberg. The Spotlight Music Award honored the best audio branding for the Spotlight International Advertising Film Festival. Popakademie students had developed proposals based on a briefing; a preliminary jury nominated two of them. Which of these two finalists would win was decided on the Spotlight evening, as with the other prizes, by the audience via digital voting. The prizes in this competition are endowed and amounted to CHF 7,500. The student gold winners of the audience awards are also endowed. The Film Commission Metropolregion Rhein-Neckar donated the CHF 1,000 prize money for each award.
Festival directors Peter Frey and Thomas Falkenstein were responsible for the program. Spotlight is supported by the City of Mannheim, MFG Filmförderung Baden-Württemberg, Landesanstalt für Kommunikation LfK and the Baden-Württemberg State Ministry. The scientific partner is Pforzheim University.

Spotlight Awards 2010: The winners
Matthias Spaetgens, Scholz & Friends, and Barbara Kranz, Telemaz Commercials, both Berlin, chaired the expert jury in the main Spotlight tv & cinema competition. Stefan Kolle, KolleRebbe Werbeagentur, and Simone Ashoff, Good School, both Hamburg, chaired the expert jury in the Spotlight main competition web & mobile. Gabriele Röthemeyer, Managing Director of MFG Filmförderung Baden- Württemberg, Stuttgart, chaired the jury for the student competition for many years. They were supported by colleagues from renowned agencies, film production companies, media editorial offices and the important training centers for advertising film.

Prizes of the expert jury, Spotlight main competition
Category: tv & cinema
Spotlight in gold: Anthem. Product: Hornbach Baumarkt, Heimat advertising agency, Berlin.
Spotlight in silver: Spot series Beach Bar / Bus / Tennis. Product: AIDS prevention, Euro RSCG Zurich / Eurad.
Spotlight in bronze: What drives us. Product: Bundesverband der Volksbanken und Raiffeisenbanken e.V., Heimat Werbeagentur, Berlin
Category: web & mobile
Spotlights in gold and silver were not awarded this year.
Spotlight in bronze: S 1000 RR Tabletrick. Product: BMW Motorrad; Serviceplan Erste Werbeagentur, Munich.

Prizes of the expert jury, Spotlight Students
Category: tv & cinema
Spotlight in Gold: Lada Niva €" Roscosmos Edition 1-3. Florian Friedrich Dünzen, University of Television and Film Munich.
Spotlight in Silver: Oleg €" Life of a weightlifter. Alena Jelinek, Lena Kraeber, Mario Zozin, Philipp Haberlandt, Filmakademie Baden-Württemberg.
Spotlight in bronze: German potatoes. Christoph Ischinger, Munich University of Television and Film.
Category: web & mobile
Spotlight in Gold: You are a terrorist. Alexander Lehmann, University of Applied Sciences Kaiserslautern.
Spotlight in silver: Megawoosh. Nikolas Hannack, Munich University of Television and Film.
Spotlight in bronze: Plug-in game. Christoph Kannenberger, Institute of Design Hamburg.

Prizes from the expert jury
Category: no limits
Spotlight in Gold: The PEN Story. Product: Olympus PEN camera; DSG Dialog Solutions, Hamburg.
Spotlight in silver: Kolle Rebbe 15 years. Product: Kolle Rebbe; Kolle Rebbe GmbH, Hamburg.
Spotlight in bronze: Blitz. Product: BMW S 1000 RR; Serviceplan Erste advertising agency, Munich.

Audience prizes Spotlight main competition
Category: tv & cinema
Spotlight in Gold: Bus. Product: AIDS Prevention; Euro RSCG Zurich / Eurad.
Spotlight in silver: Maranello. Product: Audi R8 5.2 FSI quattro; tony petersen film, Hamburg.
Spotlight in bronze: Nature - Moths. Product: Sympatex membrane; SERVICEPLAN, Munich.
Category: web & mobile
Spotlight in gold: Evian Roller Babies. Product: Evian mineral water; Euro RSCG BETC.
Spotlight in silver: Cow off the ice. When the going gets tough; product: legal expenses insurance; trio-group communication & marketing Mannheim.
Spotlight in Bronze: Oettinger Viral. Product: Inlingua; Kolle Rebbe, Hamburg.

Audience Awards Spotlights Students
Category: tv & cinema
Spotlight in Gold: Poverty has many stories. Product: Social Spot; Isabel Prahl, Academy of Media Arts Cologne.
Spotlight in silver: German potatoes. Product: Pfanni; Christoph Ischinger, Munich University of Television and Film.
Spotlight in Bronze: Postman. Product: Apple iPhone; Matthias Lang, Munich University of Television and Film.
Category: web & mobile
Spotlight in Gold: Plug-in game. Product: DFB FrauenfuŸball; Christoph Kannenberg, Institute of Design Hamburg.
Spotlight in silver: You are a terrorist. Product: social marketing campaign; Alexander Lehmann, University of Applied Sciences Kaiserslautern.
Spotlight in bronze: EGO. Product: Rolf Benz; Susanne Kultau, die medienakademie Hamburg.
Public prizes no limits
Spotlight in Gold: The PEN Story. Product: Olympus PEN camera; DSG Dialog Solutions, Hamburg.
Spotlight in silver: Darkroom. Product: Exground Filmfest Wiesbaden; Daniel Seideneder, FH Mainz.
Spotlight in bronze: Blitz. Product: BMW S 1000 RR; Serviceplan Erste advertising agency, Munich.

Pforzheim University Spotlight Visions Award
Ex aequo, for a spot from the spotlight Students web & mobile section: You are a terrorist. Alexander Lehmann, University of Applied Sciences Kaiserslautern.
For a spot from the no limits section: Blitz. Product: BMW S 1000 RR; Serviceplan Erste advertising agency, Munich.