1,000 bras, football shorts and shirts advertised for Blick
Bras were hung on car mirrors, shirts on street signs, and soccer shorts on mailboxes—all adorned with oversized labels. This campaign by the Buzzilla agency at Numéro 10 promoted the new Blick.
On Wednesday morning, Zurich residents were in for a colorful surprise: over 1000 bras, football shorts and shirts with ties were prominently placed on rear-view mirrors, street signs and letterboxes throughout the city. Oversized labels carry the messages "The hottest people stories. Now in the new Blick", "The most merciless interviews. Now in the new Blick." and "The most merciless sports reports. Now in the new Blick.". The guerrilla campaign was carried out by Numéro 10's Buzzilla agency. 35 people were in action from 3 o'clock in the morning. Incidentally, Blick also takes care of what happens to the clothes after the campaign: Those that have not already been taken by passers-by will be washed and handed over to a charitable foundation.
