1st Ford Focus Speed Dating Event in Switzerland
To celebrate the launch of the new Ford Focus, the Face agency organized a speed-dating event inside a car for Ford Garage Stahel in Oberaach. On the evening of April 16, 2011, in front of the Firehouse Club in Weinfelden, groups of 10 women and 10 men each had the opportunity to flirt to their hearts’ content in the new generation of the Ford Focus.
The speed-daters were then able to get a little closer to their new acquaintance and take a closer look at the Ford Focus at the clubbing in the Firehouse. Those who were more interested in the brand new Ford Focus also got their money's worth with further test drives.
The event was publicized with a communications campaign in bars, clubs and lounges in the region, as well as with radio spots and editorial reports on local stations. On the event day itself, in keeping with the motto "already towed today?" a luxury car was towed by a Ford Focus manned by female aspirants.
Face is responsible for idea/concept, creation and realization.
Responsible at the garages Stahel: Hansjörg Stahel (Management). Responsible at Face: Sascha Knauer (overall responsibility), Marc Schadegg (creative director), Vanessa Cavigelli (graphics), Daniela Schmid, Loredana de Luca (consulting).
