Last but not least: Window Shopping 2.0
In Japan, a store window can tell which language a female shopper speaks—and then sells her cosmetics accordingly.
Apparently, very many visitors to Japan buy cosmetics as a souvenir. And even more would like to, but can't because they neither understand nor are understood. The reason: only three percent (!) of the Japanese population speaks a foreign language. So Dentsu Tokyo declared war on language barriers for the Japanese makeup brand Ainz & Tulpe and developed a shop window that gets by without big words. Eight women - made up in hip Japanese styles - track passersby with their gazes from 16 screens. The prospective customer "touches" the model whose makeup she likes via the integrated touchscreen. And here's the kicker: The camera not only recognizes that a potential customer is standing in front of the shop window, but also which language - English, Chinese, Spanish, Russian or Japanese - she speaks. And thus ensures that she understands the discount voucher for the corresponding makeup that is subsequently printed.
A fascinating idea - and presumably an equally fascinating technological implementation. And if the casemovie is to be believed, the campaign seems to have worked and hit the mark. However, what one thinks of the fact that again Measuring faces in order to draw conclusions about origin and ethnicity is another matter. (hae)
