Last but not least: How best to make money from Haider's death

The media have long since jumped on the bandwagon surrounding Haider’s death and are busily crafting the myth of the right-wing populist politician. Now the Austrian magazine *News* has really gone too far with a Jörg Haider memorial calendar.

The media have long since gotten into the business of Haider's death and are busy tinkering with the myth of the right-wing populist politician. Now, the Austrian magazine News has gone down the drain with a Jörg Haider memorial calendar: Twelve pictures for each month in 2009, including one of Haider in shorts with a razor in his hand. News boss Oliver Voigt answered the Austrian newspaper Standard when asked what they had in mind: "We have paid homage to the late, undoubtedly controversial, but nevertheless important politician."
Even before the publication of the questionable calendar, the limits of journalistic taste were tested, with the quality newspapers being in no way inferior to the tabloid media. In their greed for new Haider sensations, the media quoted each other just to somehow be able to accuse Haider of bisexuality. Jörg Haider was undoubtedly someone who was not exactly known for his good taste - and here, too, the safe shores of good taste were abandoned.

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