Last but not least: Valuable tips from the readership

The upheavals in the media sector have the strangest consequences. The changes in media consumption habits pose a huge conundrum for many so-called "media experts". How should newspapers counter the loss of readers? How can websites become profitable portals? Can the market cope with another seven hundred free newspapers or should we focus on quality after all? - These are all questions that keep many well-earning media managers awake at night. In times of need, they ask those who should actually know: the consumers, buyers, i.e. the viewers and readers. Not only the Sonntagsblick, but also the German Bild newspaper has a readers' advisory board to help the editorial team out of its perplexity. As the newspaper with the huge headlines reported on Wednesday, the 32 members of the advisory board recently spent two days visiting the editorial team and drawing up suggestions. The colorful mix of laypeople came up with some great recommendations: Please report "more locally on regional celebrities and parties", "devote more space to education and strengthen knowledge topics", "offer all young people guidance for school and later professional life" or "dare to take on old-fashioned topics such as manners, politeness and respect". Let's see what Bild editor-in-chief and tabloid newspaper maker Kai Diekmann knows how to do with such tips.