Last but not least: Advertisers are the better literati
The news must have been a slap in the face for any writer with literary ambitions who spends his life at the poet's table without a livelihood, but full of words and wit: a Swiss advertiser has been awarded the 2006 Torso Prize for Literature.
The news must have been a slap in the face for any writer with literary ambitions who spends his life at the poet's table without a livelihood, but full of words and wit: a Swiss advertiser has been awarded the 2006 Torso Prize for Literature.
And it's not really the case that advertisers are known for their subtlety or particular sophistication in their use of language. Often they are not even noticeably more imaginative than the average wool-sweater-clad poet. They also generally have an inadequate command of the comma rules, as the agencies' media releases prove countless times over (Werbewoche has numerous such gems of experimental punctuation).
So how is it that the Swiss advertising man René Egger recently received the literary prize from the renowned German literary magazine Torso in Munich? Well, the jury found Egger's socially critical text "der Einbaum" to be a captivating migration grotesque and, in view of the tightening of Swiss asylum laws that have just come into force, also highly topical.
So from now on, advertisers are also responsible for high-level literary social criticism. PS: The next Torso Prize has already been announced, the theme is water. Let's get to it!
And it's not really the case that advertisers are known for their subtlety or particular sophistication in their use of language. Often they are not even noticeably more imaginative than the average wool-sweater-clad poet. They also generally have an inadequate command of the comma rules, as the agencies' media releases prove countless times over (Werbewoche has numerous such gems of experimental punctuation).
So how is it that the Swiss advertising man René Egger recently received the literary prize from the renowned German literary magazine Torso in Munich? Well, the jury found Egger's socially critical text "der Einbaum" to be a captivating migration grotesque and, in view of the tightening of Swiss asylum laws that have just come into force, also highly topical.
So from now on, advertisers are also responsible for high-level literary social criticism. PS: The next Torso Prize has already been announced, the theme is water. Let's get to it!
