Last but not least: When television makes you compassionate

 In the Netherlands, a TV show that offered a kidney as the main prize caused a sensation in early summer. Citizens were reassured to learn that the show was a media coup and the alleged donor was an actress. The Werbewoche editorial team wondered at the time in the "Last but not least" section what the whole fuss was for (see: ). The answer should not be left unanswered: As the Ministry of Health announced in The Hague on Monday, around 12,000 people have registered in the country's organ donation database since the organ donation show around six weeks ago. . According to the figures, normally only 3,000 to 4,000 people register per month. Almost all of the new registrants had agreed to donate their organs. In the Netherlands, in addition to organ donors, citizens who refuse to have their organs removed after their death must also register in the database.
In view of these figures, there is a glimmer of hope in the television sky: TV can be good for something useful after all! We can only hope that the current poster campaign in Switzerland will be similarly successful.