Last but not least: When the Christmas madness comes early
Normally, the first signs of Christmas don't appear until October. Early enough, you might think.
We've all become accustomed to the Christmas craze hitting us in the fall. By the end of October, it's already twinkling and glittering in the department stores, in November it's glittering and glittering in the streets, and in December, well, you know. But now someone has managed to set the mill rolling on August 30. The organizers of the Christmas festival in Montreux sent an eight-page brochure with all the details; times, exhibitors, special events, etc., etc.. Of course, the question immediately arose as to what the intention behind the perhaps somewhat early mailing might be. For example, you learn that the festival will be themed around the International Polar Year. Of course, it's good to know this in August. And that a themed exhibition will bring us closer to the social life of mammoths in glacial times. There's no denying that this generates Christmas feelings. But why the early dispatch? One more look at the brochure and it dawns on us. Cleverly juggling the themes of Christmas in Montreux, the international polar year (and the social life of mammoths during the glacial period), it reads: "Montreux Noël en Pôle Position" (note the circumflex). The brochure mailing obviously also had to be pushed into pole position.
