Last but not least: Why go to Germany?
FBM Communications is now advertising the Volketswil furniture center with a new TV commercial. In perfect High German, a "customer of the furniture center" asks in the commercial: "Why go to Germany when the furniture center also offers everything at euro prices?".
This raises the question of whether Mobelzentrum is primarily aiming at a German target group with this commercial. Or was the "customer", Carmen Schiltknecht, supposed to sound as German as possible to tie in with the aforementioned "Euro prices"? But that is by no means Carmen Schiltknecht's only role. She is no ordinary customer, but at the same time the Managing Director of the agency FBM Communications. (uma)
