Last but not least: Waiting for the Böögg

 This year's Zurich Sechseläuten was exciting: it took 26 minutes and one second for the Böögg to finally lose its head. These were nerve-wracking minutes not only for the Walker advertising agency as they waited for the starting signal for their bratwurst campaign. It was also challenging for the journalists present. After all, something had to be offered before the Böögg exploded. One guest after another graced the podium at Tele Züri. Among them was Weltwoche boss Roger Köppel, who first noted that the rainy festival was hardly about global warming. Instead, he praised Zurich's beautiful women, who apparently provided him with a hot afternoon despite the huddle weather. When the Böögg finally let off the first firecrackers, Köppel was quickly pushed out of the picture. But the blazing Böögg didn't make it easy for the television crew: was the climax already over, they wondered, when all that was left was a burning stick? A quick glance at state television - it was still measuring the time, so let's continue with the text. Finally, at 6.26 p.m.: the final, redeeming explosion at the Böögg head. Köppel's comment: "And who said all this time that there was still a firecracker in there?". You guessed it: Weltwoche (namely the boss himself) had once again done the right research.