Last but not least: Completely irrelevant
Readers of the Coop Zeitung get to judge the quality of the interviews. For example, the majority finds Frank Baumann’s comments «trivial.».
Direct democracy in Switzerland's most widely read newspaper: readers of the "Personal" section (not to be confused with the radio program and the magazine) can decide online at the touch of a button whether an interview is good or bad. The scale ranges from "I find this article..." "very fascinating" to "irrelevant" or "boring".
As is so often the case with online reviews, it is unclear exactly what is being judged. Werbewoche.ch, for example, has rating stars. Do five stars mean "Great that this print shop is closing down and laying off all its employees" or "Great that someone is drawing attention to the misery" or "Super written, this article about a sad topic" or "Great that you can vote here"?
The Coop Zeitung is not quite as unclear as we are - you get the feeling that it's all about sympathy for the interviewees. The interview with Everybody's Darling Sandra Studer ("I am the fairy from the lake") 23 percent "very fascinating" and 23 percent "inspiring". Kiki "Wild animals are fascinating" Unfortunately, only 17% find Maeder "very fascinating" (but 29% find her "boring"). She is a lucky charm on "Happy Day" - that was probably not fascinating enough for the refined readership.
Philipp Fankhauser is "quite all right". Viktor Giacobbo exceptionally delivers (official) record ratings: 47% find him "very fascinating". Someone else can only dream of that: Frank Baumann with his humorous golf book "Single in 365 days". It seems that he will not live to see the day when the Swiss people forgive him for "Ventil" in person (the word, not the column, radio show or magazine).
Fortunately, you can't vote with similar precision here. "Completely irrelevant" would be inevitable. And if the number of stars is too low, we simply blame Frank Baumann.
Thomas Häusermann
Teaser image: Coopzeitung.ch
