Last but not least: Do you understand Arabic?
A billboard featuring Arabic-style lettering is currently going viral. If you look closely, you can see why—and what it says.
At second glance, you realize what is written on the board: "At first glance, many things seem incomprehensible".
The poster is a campaign that Demner Merlicek Bergmann created years ago as part of the "Steirischer Herbst" festival in Graz under the name "look twice". It was the winning campaign in the "Rebranding European Muslims" competition, which was looking for ideas to positively influence the image of European Muslims in society.
Now the campaign is back in the news - and rightly so. Because right now, a second look at what's happening can hardly hurt. (uma)
Image: Storyfilter.com
