Last but not least: Desolate twittering

Have a tissue ready—you're going to need to be really strong now: To put it mildly, nobody gave a damn about the tweets you wrote.

Tweeting is fun. Especially when the tweets you write attract interest. Among the 270 million registered users, the competition for attention is correspondingly fierce. Whether it's breasts from the Federal Palace, trenchant observations or news at lightning speed: Whatever is moving is favorited, commented on or forwarded. The ideal case. However, the reality is often different for many Twitter users: Tweets that disappear into oblivion without attracting much attention. Carryovers with 140 characters. So sad, so bleak.

That's probably what the creative agency Party NY thought and developed the site Sadtweets.com. The service shows you which of your tweets generated particularly little attention - and accompanies the digital vale of tears with sad music. All the user has to do is authorize the app to search through their own tweets. However, this is only possible for the user's own account - so there's no need to build up the emotions of the equally unsuccessful competition. But rest assured: we are all the same in front of the crying bird - and the next earth-shattering tweet is sure to come. By the way: If you are the Advertising week on Twitter not yet follow: Now would be a good time to do so. And rest assured: we also tweet interesting things from time to time. (hae)

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