Last but not least: The Return of the Soup Nazi
In an Israeli viral campaign, Pepsi Max is bringing a cult character from the series "Seinfeld" back onto the screen: the "Soup Nazi".
Pepsi Max gives the "Soup Nazi" a revival in a viral campaign launched on YouTube. He is promoting the Israeli street food festival "Top Street Food" sponsored by Pepsi. As a tester, he tastes various dishes and makes his usual harsh judgments. The commercial contains numerous allusions to "Seinfeld". The slogan "This falafel is making me thirsty!", for example, is a homage to the Seinfeld running gag "These pretzels are making me thirsty!". In the end, the authoritarian food tester finds his master in the form of a soup seller who refuses him an extra portion of s-chug for the hilbeh soup. S-chug is a Yemeni seasoning sauce that is particularly popular in Israel. The film is also popular: it has been clicked on almost 750,000 times within a week - and has really taken off. (hae)
