Last but not least: Swiss should get fit and swallow fewer generics

Sandoz wants to do something good for the Swiss population and is transforming billboards into walking fitness offices. Switzerland should stay healthy and its people should keep fit every day. The generics manufacturer itself provides the best tips for this with its new poster messages such as "Jog home from here", "Don't carry suitcases" or "Push back all shopping carts standing around". With slogans like these, Sandoz is calling on the Swiss to actively improve their own health and prevent ailments instead of swallowing generics from the pharmaceutical giant.  
However, Sandoz is not only drawing attention to its own benevolence for Swiss health with tips, but also with gifts. Mountain bikes, sneakers and frisbees, among other things, can be found on 200 poster sites throughout Switzerland. Passers-by are asked to take the sports equipment away from the poster site and exercise immediately to do something for their health. Malicious tongues could now be wagging that Sandoz is already rubbing its hands in glee at all the scuffles over the sports equipment and accidents with it, thanks to all the generic sales.
 
The advertising agency was responsible for the clever campaign.