Last but not least: Product advertising without a product
Normally, companies advertise their products in order to sell them better. Not so Geox. In a new poster, the shoe manufacturer advertises a shoe that is not even available.
The Geox posters featuring Lola in a ballerina pose in newspapers and magazines around the world are clearly going down well. Many women are asking for the shoe, as the Sonntagsblick knows. But you can't buy the beautiful piece. Neither in this country nor in Geox stores in Germany is the shoe available. Too bad. Nobody at Geox wanted to comment on this. However, they told Sonntagsblick that the Italians were responsible for the campaign. The strategy is apparently: if the product advertising didn't work, then at least a bit of image advertising now will
