Last but not least: Oil drilling in Legoland

The cooperation between Lego and Shell has existed for decades. Anyone who played with Lego as a child couldn't get around the Shell gas station. Countless products feature the oil giant's yellow shell. The Shell logo not only adds a dose of reality to the toy, but above all quietly burns itself into the minds of small (and large) children. In a positive context.

Not good, finds Greenpeace. Lego is part of Shell's carefully thought-out strategy of associating itself with positive values. But outside the Lego box, the company's slate is anything but clean: As early as the mid-1990s, the company came under public scrutiny when it unceremoniously dumped Brent Star, a floating oil tank, in the sea. In Nigeria, Shell has been producing oil for decades - with disastrous consequences for the people and the environment. Now the multinational wants to drill for oil in Artikis. And that is highly risky for the environment and climate. "Climate change is an enormous threat that affects all children worldwide. Shell is using the magic of Lego to cover up its own role in this. The company exploits children, building a lifelong loyalty with the corporation," says Ian Druff by Greenpeace in England.

With a viral spot, Greenpeace draws attention to the problem and calls on Lego to end its cooperation with Shell. The centerpiece of the campaign is a wonderful cover version of the annoying "Lego - The Movie" theme song "Everything is awesome":

And if just everything is not so awesome, it sounds like this:

The viral effect does not fail to materialize: In two days, the clip has already generated over 2.5 million clicks. The video is not only met with approval, but also triggers lively discussions and not infrequent criticism in the comment columns. People are talking about it. In short, mission accomplished.

via Adweek.com / Thomas Häusermann