Last but not least: Meyer advertises with wild words
In the office of the inheritance lawyer Beat Schellenberg, the words sometimes come out in a huff. When Meyer Werbung wanted to use them to advertise for his client, K-Tipp was not at all pleased. However, he was welcomed by the poster company. They had nothing against the "sluts, fatties and sheep's lumps".
As an inheritance specialist, you have to have strong nerves, because customers are often at odds with each other and don't spare the abuse. "But you can make a campaign out of it," said Thomas Meyer, copywriter and owner of Meyer Werbung to Beat Schellenberg, Managing Director of Nachlasstreuhand.ch. He thought so too. The ads had already been booked, but K-Tipp stopped the campaign: the texts were too coarse. So Meyer Werbung canceled the ad campaign and transformed it into a billboard. If not the K-Tipp readers, then at least the passers-by in Zurich got something out of it.
