Last but not least: Mamma mia
Emails and e-cards aside: People still get the most joy out of real mail. To demonstrate this, Hallmark hid mini cameras in greeting cards and filmed the reactions of the mothers who received them.
Mother's Day is in a week's time. A welcome opportunity to pay a visit to mom. Or at least to write a few words. But on real paper, please. In times when we mainly associate the letterbox with bills and advertising and "handle" most communication via digital channels, a postcard or letter comes as a positive surprise. As real personal mail has become so rare, it has a high emotional value. It is hardly surprising that a greeting card manufacturer also shares this opinion. Hallmark - you will recognize the company logo from every other card you hold in your hands - provides the proof in Holland. More precisely: Lemz Amsterdam. The agency hid cameras in cards and had children write letters to their mothers. The espionage technique captured what you would otherwise never get to see: The reaction of the addressee of a letter or card. So don't forget Mother's Day! However, you can safely do without having your best wishes bugged. (hae)
