Last but not least: Klaus-Heidi, Berlin calling
Those Swedes are crazy: On behalf of Lufthansa, DDB Stockholm is giving the first Swede to change their name to Klaus-Heidi a year in Berlin—all-inclusive.
The aim is to find a person who loves Berlin so much that they would sacrifice their own name for it, Magnus Engvall, the airline's head of marketing, told the Swedish newspaper The Local. The competition began on October 11 and ends on November 28. However, only Swedes are allowed to take part - according to Engvall, the competition has also attracted a lot of interest from Norwegians in particular. Anyone who prefers to keep their own name but still wants to go to Berlin can change their Facebook name to Klaus-Heidi and benefit from discounted flight conditions. But why Heidi? Is Switzerland now also being confused with other countries by SWEDEN?
Perhaps someone will find someone who has always hated his name anyway (Adolf-Heidi, for example). The prospect of a free year of hipster Berlin (as depicted in the following film) seems tempting. Even though no one in Berlin has been waiting for the masses of hip, creative, urban newcomers from all over the world for a long time. (hae)
