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"Before it's Fashion it's in Vogue", as the old fashion saying goes. On over 400 pages, a new, opulent volume of the same name celebrates the success story of the mother of all fashion magazines.

 "Before it's Fashion it's in Vogue", as the old fashion saying goes. On over 400 pages, a new, opulent volume of the same name celebrates the success story of the mother of all fashion magazines.  
Vogue has been setting the tone in style since 1892. Even fashionistas are familiar with the name. Vogue is all about the most beautiful women, spectacularly and stylishly staged. Anyone who has graced the cover of Vogue has made it. Fashion editors turn to the glossy pages to pick out the next trends, while many an art director looks to them for inspiration for their next design. A quick name-dropping shows that Vogue has maintained its image as an avant-garde publication for twelve decades: Picasso and Dalí painted for it, Helmut Newton and Annie Leibovitz took photographs, Truman Capote and Susan Sontag wrote articles.
 
Norberto Angeletti and Alberto Oliva have now compiled the history of the changing reign of the Vogue philosophy in minute detail. Those familiar with the scene will appreciate it with curiosity, while those unfamiliar with the industry will be left scratching their heads. It goes without saying that the current boss Anne Wintour, known as "the unofficial mayoress of New York", also has her say and gives an insight into everyday editorial life. She promises the recipe for success, delivering flawless PR. However, a look at the fabulous photographs and illustrations is conciliatory and impressively demonstrates why Vogue is the grande dame of high gloss.
"Vogue", published this week by Collection Rolf Heyne, 155 francs.

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