Last but not least: Jung von Platt
On Monday, Jung von Matt Hamburg posted a picture with a dress code suggestion for female employees on Facebook to mark its own Christmas party. It shows breasts and a bit of fabric. The community reacted with a shitstorm.
The picture sparked a sexism debate, as was to be expected. Only a few of the female commentators found the dress code suggestion funny. Many describe the post as sexist and most simply find it flat. Male fans, on the other hand, mainly want the picture back, which the agency removed from the profile on Tuesday morning, or use the opportunity to vent their anger at moralizing feminists. Some of them are taking a swipe at vegans, homosexuals and other minorities who would impose their opinions on society.
However, there is a general consensus across the genders that Jung von Matt does not reach the creative level of client campaigns with such social media activities. But the agency gets points for viral marketing. Because the story made the rounds on numerous online portals on Tuesday. However, the question is whether it conveys the message that Jung von Matt wants to convey to clients or future employees. As a Facebook post, the image is seen as a spontaneous joke and therefore an authentic expression of humor and tone. (sis)
