Last but not least: Chicken explains car

If test drivers are to be believed, the effect must be amazing. Two cameras scan the road and detect any unevenness. The system then adjusts the suspension in real time so that all potential bumps and jolts are nipped in the bud. The vehicle glides over the road as if it were floating on clouds. A lot of technology, a complex system, difficult for laymen to understand. It's good when advertising steps in and illustrates the core message in such a way that even the biggest technophobes understand what it's all about.

The phenomenon can also be observed when chickens (or other birds such as pigeons) walk: They move their neck and head strangely forwards and backwards. It used to be thought that they did this to keep their balance and stabilize their gait. The Mercedes report makes it clear that this explanation is still widespread. The real reason: certain feathered creatures cannot see clearly when in motion. So it is concerned with keeping its head in the same position for as long as possible. When walking, this means that the head stays in place while the rest moves forward. The next step is to move the head as far forward as possible in a hurry so that it can stay in the next position for the maximum amount of time.

This was once explained and experimentally proven in a randomly narrated science program for children. Unfortunately, the rest of the world seems to have missed this logical explanation (or it is wrong).

Like Wuv.de reports, the chicken commercial has once again given rise to a discussion about plagiarism. Ogilvy & Mather Frankfurt railed against Jung von Matt. The objection does not seem entirely unjustified if you look at the commercial for Fujifilm published in February 2013:

But the all-clear: the JvM commercial was already filmed in November 2012 and released in February 2013. other version has been published. This almost reminds us of the forked hand accusation made by Ogilvy & Mather Düsseldorf against Saatchi & Saatchi Switzerland in October 2012 (Werbewoche.ch reported). In the end, once again everyone had the same idea and loved each other again.

Thomas Häusermann