Last but not least: Heidi has what it takes to be an advertising star

In 2006, polar bear Knut caused the number of visitors to Berlin Zoo to skyrocket and made a name for himself. Knut was not only used as a media star, but also as an advertising star. For example, the furniture store Höffner used Knut to advertise its furniture range of the same name with the "Knut tested" seal of quality. Now the ball is in Heidi's court. Her advantage: Heidi is not only cute, but also cross-eyed. A flaw that makes the possum look even cuter and turns it into a real celebrity: 250,000 fans on Facebook, an original song and countless appearances on TV stations.

But that's not all. Advertising experts attest that Heidi has a great future as an advertising star. According to an expert in a Vox report, anything from 0 to 6 figures is possible. Of course, Heidi could also be given a voice. This expert would find it particularly "charming" if Heidi had a lisp. The industry service W&V also asked and heard attributes such as "cute", "likeable", "interesting", "clumsy" and "loyal". Heidi is supposed to advertise navigation devices - after all, she has "a clear view". Ideal as an advertising figure for opticians! Sure, you could imagine a lot of things. But let's be honest: it doesn't take much imagination. You just have to be quick. The squint is probably caused by fat deposits behind the eyes and Heidi is now on a diet.