Last but not least: Hamburger honey

Like most people in the West, Czechs eat far too much sugar. In figures: Three times more than the WHO recommends. But it's not actually sweets that are the problem, it's all the rest. According to the WHO, two thirds of the average annual 3sat.com industrially processed in beverages, baked goods, spreads and dairy products. To draw attention to the hidden sugar bombs, McCann mobilized unusual helpers for the organic grocery chain Náš Grunt: Bees. These bees can apparently turn anything containing at least 15 percent sugar into honey. Whether it's salad dressing, hamburgers or instant soup.

One can only hope that the bees have survived the junk food diet well. After all, they are among the most important inhabitants of the earth and actually have other tasks to perform than explaining their awkward eating habits to humans. (hae)