Last but not least: Border guards in first person shooter mode
Europe is changing, and borders are coming down. As a result, the Swiss Border Guard’s responsibilities will shift significantly in the near future. Now they’re looking for new recruits—with some questionable commercials.
Europe is changing, the borders are falling. As a result, the tasks of the Swiss Border Guard Corps will shift significantly in the near future. Instead of sitting in warm cubicles looking at passport photos, the uniformed officers will soon be doing much more forest and meadow work. But there is a shortage of people for the new tasks. As the newspaper Sonntag reported, new people are already being sought in French-speaking Switzerland with elaborate advertising spots. Soon, advertising is to be carried out on a grand scale. A national campaign is planned for next year. And if this does not bear fruit, they are even considering recruiting applicants from abroad. What is most interesting, however, is the way in which the spots are advertised: Chases in speedboats and cars, spectacular drug finds, shootouts, hand-to-hand combat, adrenaline rushes. In addition, there is driving, electronic music and a fast editing technique. The viewer feels reminded of action movies and computer games. A questionable presentation.
