Last but not least: The future sparkles in the firmament
The "media graveyard" at the *Werbewoche* editorial office just keeps growing; celebrated CEOs are secretly rolling out waves of layoffs across their agencies, and suddenly, everywhere, people have to get twice as much done with half as many staff. Of course, it would be nice to be able to see into the future.
The crisis is omnipresent. The media graveyard in the Werbewoche editorial office is growing and growing (our medium has not yet joined it), celebrated managing directors are secretly sending waves of redundancies through their agencies and everywhere suddenly twice as much has to be done with half as many people. Of course we would like to look into the future. And who, if not astrologers, could help? In the current issue of the Publisuisse magazine Impact, Madame Etoile, alias Monica Kissling - who has been on first-name terms with the stars for twenty years - tries to provide an interpretation. "Since 2008, the cosmic signs have been pointing to a storm. Pluto, the most important indicator of collective trends, has moved into the thrifty, security-oriented earth sign of Capricorn after 13 years in the growth-oriented fire sign of Sagittarius," she writes. Or: "The most sustainable trend is set by Pluto, which runs through the earth sign Capricorn until 2022." And from this she concludes: quality instead of quantity. After a time of information and sensory overload, priorities must now be set. Or: people, companies and brands must now be absolutely authentic and credible. I see. This goes on for several thousand characters. We think that a first step out of the crisis would be to save Kissling's fee. Anyone who has read one of the commuter newspapers three times in the last twelve months can make similar profound assessments and forecasts.
