Last but not least: The SVP in the wheat field

Surprisingly, the SVP is making a name for itself as the most innovative political advertiser instead of the clumsiest. It has to be, because the party wants to win 100,000 new voters in the fall. A big goal that requires a huge advertising effort, 11,000 square meters to be precise. These are the dimensions of a party logo with the slogan "My home - our Switzerland", which has recently been displayed on a wheat field in the approach path to the airport. With the mown field advertisement, the SVP wants to "welcome millions of arriving air passengers" and is already putting the other parties in advertising pressure. Because whether you like the SVP or not, you have to admit: The matter is well thought out. The party will not only use the field as an advertising space, but will also produce croissants from the harvest, which will be distributed at campaign events in the towns. Further such campaigns will follow in Mellingen, Dagmarsellen and Chavornay. There, the logo and lettering are not mown into a wheat field but, and this is really cool now, produced using different grasses. It's not expensive either, if you consider the long-term nature: the advertising remains visible until October. Brunner: "This shows how modern advertising can be combined with the tradition of agriculture. Analyses have shown that a clear political message and sterile advertising brochures are no longer enough to mobilize people. With this campaign, the SVP is certainly not only reaching its core voters, but also grain ring architects and other esoterics. An interview on the subject with an extraterrestrial will follow next week on this channel.