Last but not least: They're crazy, the signs
Sign spinning has been a well-established form of advertising in the United States for years and is now making its way to Europe. However, as a new video shows, the true masters are still to be found across the Atlantic.
The idea of placing people on the roadside as living advertising signs has a stale aftertaste of decadence and degradation. At least in Hollywood movies. There, this job, together with sizzling burgers, forms the lowest level of the value chain. The human signs circumvent the ban on permanently installed advertising on sidewalks and other places.
At the beginning of the noughties, the American agency AArrow Advertising had the brilliant idea of having the sign holders perform tricks instead of just standing there: Sign spinning was born. The result is closely related to breakdancing. A sport in the service of advertising. Like football, only more official.
//www.youtube.com/watch?v=t43BnzX9CfQ
AArow Advertising even organizes the annual World Sign Spinner Championship. In the meantime, Germany has also joined in with Signspin an agency specializing in the art of sign spinning. It praises signspinning as the "most spectacular form of advertising in the world". At least it is cheaper than, for example, having an Austrian jump out of the stratosphere for a bit of attention. A pleasant side effect: videos of talented sign spinners spread on YouTube free of charge and including the advertising message. Thousands of times over. This has happened and been seen again in the last few days. This young man is taking the advertising fun to a pretty high level and is getting the attention he deserves on social media. Would this perhaps also be something for Switzerland? (hae)
