Last but not least: The little pitfalls of social media
The marketing department at Henkel, the manufacturer of the Pril dishwashing liquid, probably had something different in mind: Instead of a flowery spring motif, a chicken is soon set to grace the dishwashing liquid bottle.
"Pril is a brand with real cult character - and for the first time in Pril's history, you can now actively shape it," can be read on the Pril website. The company is calling on users to design bottle labels - the two with the most votes will then be displayed in stores as a limited edition and "attract attention as a special eye-catcher in many kitchens". A look at the Gallery shows: Many suggestions have been received: Flowers, butterflies, birds and hearts in fresh spring colors adorn the labels received. However, one subject clearly stands out from the crowd: a chicken on a brown background, with the slogan "Tastes delicious like chicken" underneath. And this motif came out on top - with around 4,000 votes ahead of the second-placed design.
Henkel has kept a loophole open for such cases. The first-placed design will not necessarily appear on the shelves - an internal company jury has the final say and decides which two subjects will be used among the ten best placed. And it is very likely that the marketing people will lack the courage to choose the chicken - even though this would probably be the most active way to shape the brand's cult character.
The four first-placed subjects:
The favorite:
