Last but not least: The strange price of moral greatness

 There was great indignation in the relevant circles when Axel Springer's Bild launched Germany's chief feminist Alice Schwarzer as an advertising medium for the tabloid and Jung von Matt wrote underneath: "Every truth needs a brave woman to speak it". The outrage grew immeasurably when the photographed woman admitted that she was not being abused against her will, but was posing for good money. Since Schwarzer's admission, all hell has broken loose in the relevant blogs. It was unbelievable, she said, she had betrayed the whole thing, even prostituting herself with her advertising appearance for a magazine that regularly depicted naked women. The scolded woman takes a fairly relaxed view of the scolding and dryly states that it certainly does no harm to the women's cause if a female head appears as part of the campaign in the line-up from Willy Brandt to Mahatma Ghandi. Incidentally, she immediately donated her fee to charity. Moreover, her commitment to the Bild newspaper does nothing to change her critical attitude towards the paper, which she had already repeatedly and extensively bashed in her magazine Emma. She is right. After all, Alice Schwarzer is neither a saint nor Jesus, but a modern woman in an accelerated world - after all, nobody expects a model in a Panthène advertisement to think the product is great.