Last but not least: The drinkable book
The DDB New York agency demonstrates how creativity and innovative ideas can make a big impact on a budget. The "drinkable book" successfully tackles the problem of contaminated drinking water.
3.4 million people die every year as a result of contaminated water. The first major problem is that most of those affected are not even aware that contaminated water is the source of all evil. Water is more than half the battle when it comes to survival. The second big problem is that as long as people have no access to drinkable water, any education is useless. DDB New York kills two birds with one stone with the "drinkable book" for the Water is Life organization.
The agency is relying on a development by chemist Theresa Dankovich: a special, inexpensive type of paper that filters contaminated water so thoroughly that it can then be drunk without hesitation. 99.9 percent of bacteria remain trapped in it and diseases such as cholera are not transmitted. The pages are printed with explanations and notes. The book's box can be turned into a filter system in just a few simple steps. The cost of four years of clean drinking water - i.e. the cost of a book - is just a few centimes. Helping people to help themselves can be so inexpensive. (hae)
