Last but not least: "The copywriter's heart pukes"
Menus in Italy translated into German, Google Translate, or even puns that are meant to be funny but are, unfortunately, completely overused—everyone knows them, but only a few collect them. The copywriter, advertising copywriter, and managing director of the Berlin-based advertising agency Kempertrautmann started collecting bad advertising copy, botched company signs, and other poor writing one day.
The Facebook group "Da kotzt das Texterherz" was created one day. On March 12, the group celebrated its first anniversary and now has over 7,000 members. Wuv.de celebrated the occasion with an interview with the founder. The group is well worth a visit. The well over 1,000 photos are not only amusing, but in some cases also highly revealing with regard to absolute no-goes. Here are a few examples:
