Last but not least: computer virus vs. HI virus
AIDS is no longer a major focus of public attention. In some countries, however, this would be sorely needed. One agency took the term “AIDS” literally and programmed a computer virus.
While the AIDS campaigns of earlier decades still shaped entire generations, the topic has now largely disappeared from the daily flood of information. What has stuck in people's minds are media releases about ever-improving medication and the fact that Aids is no longer a death sentence. Unattractive, but not so bad. This "increasing banalization" annoys Aids Hilfe Schweiz and prompts it to issue a new campaign called "For a Switzerland without AIDS". In 2013, every one of the 600 newly diagnosed HIV patients and 50 AIDS deaths each year is one too many.
The great slogans of days gone by are still so present in this country, at least to a large part of society, that they can be recycled like old clothes:
Photo: Werbewoche (hae)
This is not the case everywhere in the world. Not only in Africa. In Haiti, two percent of the population is HIV-positive. Time to make the danger heard again. The Brazilian agency Loducca had the idea of spreading the message in the same way that AIDS does: with a virus. Not one that attacks the immune system, but a computer virus on a good mission. Whoever wants the Core virus "installed", accepts that he will send an email to all contacts in the address book. Content: A description of the problem in Haiti and a reference to Kore, the first condom designed in Haiti and labeled in the local language. It was produced by the company Sir Richard's Condoms, which distributes a condom free of charge in Haiti with every Kore sale. (hae)
