Last but not least: Blogging for bad publicity

Paul Reinzeichner has been having some after-work fun. He has a blog and it's all about advertising. About good advertising and about bad advertising. Good campaigns are praised, bad ones come off very badly. Thank goodness Mr. Reinzeichner is totally subjective and therefore totally entertaining. Only one thing spoils his refreshing performance: He doesn't exist. At least not in the Swiss telephone directory. Because Paul Reinzeichner is a blogger, and they only exist on the web. In his Technorati profile you can read: He came from the bottom. But he wanted more. And as a black artist, he worked his way out of the lead desert and into the colorful world of double-page ads. Based in Zurich's Seefeld district (where people have always known what good advertising is), he feels called upon to comment on the advertising business in Switzerland. Werbewoche thinks: Hossa! Take a look and write your comments!