Last but not least: Looking into the crystal ball
Despite the summer lull, there are journalists who have long known what they want to write about. They just lack the necessary interview subjects. The Ron Orp newsletter provides a solution—and offers a glimpse into the media coverage of the future.
How are we supposed to fill our media today, journalists ask themselves in the summertime. This year, however, there were all sorts of exciting things to report: Nef, Libya and UBS filled the pages and airtime. And there are also professional colleagues who have known for a long time what they want to write about. They just don't have the necessary interview staff. No problem, because the Ron Orp newsletter kindly has a "Journalist seeks..." section on its website. This is where journalists track down people who can talk first-hand about an interesting topic. At the same time, consumers can get a taste of what will soon be featured in the media of their choice: Fritz und Fränzi magazine is looking for a family with a gifted child, Beobachter is looking for a charismatic street musician and Wir Eltern would like to attend a live birth. Erotic topics are particularly popular at the moment: Someone wants to hear about sexual fantasies for a book project, a screenwriter is looking for someone who has had a threesome including their own partner, and even the current fashion topic of "injected G-spot" is to be explored in more depth - with a lady who is directly affected, so to speak. Perhaps it's the summer weather that has journalists' heads spinning with hot topic ideas. Or perhaps they are once again hoping for the sales-promoting power of sex.
