Last but not least: Trainee embarrassments
With their cringeworthy recruitment videos, some companies have earned a place in the history books of cringe. Scholz & Friends Berlin is now adding its own take on the topic with an apprentice rap.
Who hasn't seen them - the videos in which trainees and department heads rap and sing to test the limits of what is acceptable. They pander to the young in order to recruit new talent. Such attempts often end in derisive ridicule from the target group. A few years ago, for example, BMW sent decades of inline six-cylinder reputations down the drain with its "Praktikum Rap":
http://www.youtube.com/watch?v=VM36TAo6i5o
Sparda Bank probably made the worst contribution musically - and attracted a lot of attention. However, it would be presumptuous to speak of calculation in this case.
The German supermarket chain Edeka also inspires with profound lyrics - even in the intro ("I have to honestly say, I agree with you!")
McDonald's at least invested in a professional production - but it didn't hurt the embarrassment.
Just to name a few examples. Scholz & Friends has now taken advantage of the trainee rap cult and used it for the image campaign "The craft" has created a recruitment song that has nothing to hide from its great role models. (hae)
