Last but not least: For an espresso with Christa
The new ad campaign by Italian coffee maker Mastro Lorenzo, featuring former Miss Christa Rigozzi, draws heavily on elements from art, trash TV, and journalism. Frank A. Meyer also served as a model.
Italian coffee manufacturer Mastro Lorenzo's new campaign featuring ex-Miss Switzerland Christa Rigozzi is not short of borrowings from art, TV trash and journalism. At first it's hard to miss Leonardo's smile on the Mona Lisa. Christa doesn't really smile, but she doesn't look serious either. Just like her famous role model. Only the bra strap is a little irritating.
Then the deliberate mistake in the claim "I love everyone's strengths" immediately brings to mind Verona Feldbusch's "You'll be helped", an extremely successful advertising slogan for telephone services. In a variation on this successful model, the intention here seems to have been to launch the "sweet Ticinese woman with a speech impediment" scam with a multiple yay factor.
The homage to Marc Walder's column "Auf einen Espresso mit Frank A. Meyer" in the Sonntagsblick magazine, which itself is a kind of Cancer League-appropriate version of "Auf eine Zigarette mit Helmut Schmidt" in Die Zeit, is somewhat more concealed. Of course, you might say that's a bit far-fetched. But it certainly looks like "For an espresso with Christa Rigozzi".
Then the deliberate mistake in the claim "I love everyone's strengths" immediately brings to mind Verona Feldbusch's "You'll be helped", an extremely successful advertising slogan for telephone services. In a variation on this successful model, the intention here seems to have been to launch the "sweet Ticinese woman with a speech impediment" scam with a multiple yay factor.
The homage to Marc Walder's column "Auf einen Espresso mit Frank A. Meyer" in the Sonntagsblick magazine, which itself is a kind of Cancer League-appropriate version of "Auf eine Zigarette mit Helmut Schmidt" in Die Zeit, is somewhat more concealed. Of course, you might say that's a bit far-fetched. But it certainly looks like "For an espresso with Christa Rigozzi".
