Last but not least: trouble over Penelope's batting eyelashes

 If a product does not deliver what it promises, the fault lies neither with the product nor with the promise, but with poor communication. At least that's what the French cosmetics company L'Oréal seems to have thought when it took a creative approach to the facts in a recent campaign and used good communication instead. The new advertisement for the mascara "Telescopic" - nomen est omen - promised buyers up to 60 percent longer eyelashes. However, as this was not true, the Iberian beauty Penelope Cruz had false eyelashes glued on for the commercial and photos, which the British Advertising Standards Authority did not find funny at all; it accused the company of misleading consumers because it had exaggerated the effect of its new mascara. Not only was Cruz wearing false eyelashes, but the advertisement did not make it clear that the mascara would only make the eyelashes fuller and longer.
but in reality they are not. Here, too, L'Oréal demonstrated its nose for good communication and creativity; it defended its approach by saying that tools are used everywhere in advertising. How true, how true.