Retired laying hens
In France, there is an egg certification program that does not kill laying hens that stop laying. An animated spot explains the difference from the conventional method.
The life of the laying hen is short: "After about a year and a half, the laying hens are killed and turned into animal feed because they lay fewer eggs and are exhausted," reads a Article on Tagblatt.ch. This is the common practice in livestock farming, regardless of the husbandry: those who no longer perform as required are discarded. Actually, a domestic chicken would live five to seven years.
French egg producer Poulehouse is consistently breaking new ground: on its organic and free-range farms, hens are no longer killed but consigned to a well-earned retirement when their egg output no longer meets the required number. Poulehouse promises to care for and feed the hens until they die a natural death. With this USP, the company is likely to give many consumers a reason to reach for its own product. Provided that the special feature is communicated and reaches the end consumer.
This is the job of the Paris-based agency Brand Station, which, together with the production company Wizz, conveys the message in a comprehensible way. With an animated spot and imaginative chickens.
