On behalf of advertising: man jumps out of plane without parachute
Something worth trying: Wieden+Kennedy had a man jump out of an airplane without a parachute in Brazil.
To demonstrate how quickly and easily the combination of Google Pay and the Brazilian credit card provider Elo works, a daring skydiver "bought" his parachute only in free fall - from a fellow jumper who had an additional parachute with him. If you believe the advertising, this happened without a net or double bottom. That could have backfired. For example, if the transaction had been rejected and the parachute seller had unfortunately not been allowed to hand over the desired product.
And even after the successful handover, skydivers in Brazil have to remain vigilant: If you steer the aircraft to the ground on an unfavorable course, you could end up in the middle of a burning rainforest. And then even Google Pay won't help.
