Ikea unleashes the furniture monster

Actually, Ikea is not known for building furniture for eternity. Many models are too cheap to make a lavish sale worthwhile. And many models are not qualitatively designed to go through several moves. In the end, they end up in the bulky waste.

Ikea has completely committed itself to sustainability in the modern era. And it's pushing through this course on all fronts. The company is therefore also fighting against the short-lived nature of its own furniture. Not with timeless quality (and the associated high price), but with programs that help give the products a second life. For example, Ikea has launched the "Sell-Back Program" launched: Ikea Family members can use it to sell their furniture back to the furniture store and receive shopping vouchers for the used products. Ikea then ensures that the furniture finds new owners (exactly how this is done is unclear).

Ikea also offers tips on how to make small changes - such as new handles or appliqués - to furniture that is unattractive to look at and make it shine again. Turn old into new for little money.

Ikea in Canada communicates its "second life for discarded furniture" approach with the loving furniture monster that has the right piece "in stock" for everyone and is thus getting smaller and smaller. Clearing out can be so charming. The spot was created by the agency RethinkIt was produced by the Californian animation studio A52.