Boundless
FCB Chicago shows Jeep boundaries that harbor potential for conflict. But they are not really boundaries at all.

The eternal dispute over borders is responsible for most wars. Countries have been in conflict for decades because the border does not correspond with their own territorial claims. Or the neighbor does not agree with it. Even if it is a theoretical thought: many things would be easier if there were no borders.
Jeep generally has fewer problems with limits: For the mother of all off-road vehicles, there are almost none. FCB Chicago used GPS to photograph three of the borders with the highest potential for conflict - in places that neither look like borders, nor are they guarded or fortified in any way. Instead, they appear completely harmless and peaceful. The claim: "We were all born without borders."
Whether this will sell more cars is another question. But perhaps it will at least make the world a little bit better. (hae)




