Color comes first
The Faroe Islands' latest campaign is bursting with charm. A more than worthy successor to the award-winning "Sheep View" campaign.
Last year, the Faroe Islands "protested" against the fact that they were not represented in Google Street View: The Faroese strapped cameras to the backs of their sheep and not only won the hearts of viewers from all over the world, but also numerous creative awards for the Danish agency Liquidminds, which was responsible for the project. With a tiny budget, they made the equally small archipelago world-famous. In response, Google set out on the Faroe Islands with wheelbarrows and captured their routes using Street View cameras.
Now the friendly country is doubling down. And with an equally likeable campaign, it reminds us that it actually has its own language. As no one understands it, they usually speak English with tourists. There is almost no other option, as the language is not even represented in Google Translate. This is set to change. The Prime Minister addressed Google directly in an open "letter" and pleaded for its inclusion - it is too important for the culture and identity of the Faroese people
Until the real Google Translate has been recorded and is working, the Faroese are helping out with an ingenious campaign: They translate themselves. On the page Faroeislandstranslate.com terms and sentences can be entered. The request is forwarded to a resident. Until the translation is ready via webcam, the visitor can watch images of the scenically and climatically fascinating archipelago in the North Atlantic. Around 30 to 45 seconds later (during the tests), the translation is played back. It works so well that you immediately take the campaign (and its inhabitants) to your heart.
The fact that we are already familiar with the idea of connecting people from all over the world with randomly selected residents of a distant country from the award-winning campaign "The Swedish Number" (and at a local level from the "village telephone" in Tschlin GR) does not change this.
The SRF preview of the international soccer match on the Faroe Islands recently made us want to visit the country - "Faroe Islands Translate" confirms the assumption that this would be a good idea. (hae)
via W&V
