WeArePepper for Zippsafe: New product films
Zippsafe presents two new product videos for its «ZippSpace» and «ZippBag» solutions. In collaboration with WeArePepper and Dominik Baur, the company created two distinct yet visually connected videos that combine product benefits and brand identity through a unified visual language.
Zippsafe relies on moving images to bring its innovative solutions to life. The Swiss company has developed two independent product films in collaboration with Zurich-based communications agency WeArePepper and film and photo producer Dominik Baur.
Although the "ZippSpace" locker solution and the "ZippBag" patient property management system are different in nature, they are both based on intelligent and lockable bags. While "ZippSpace" saves considerable space in staff changing rooms, "ZippBag" enables efficient management of patient property.
The zipper plays a central role in the films - both as a functional product detail and as a striking cinematic stylistic device. As a common thread running through both productions, it creates a visual bracket with a high recognition value. This means that the clips can not only be used individually, but also combined into a longer film, making them ideal for trade fairs, digital campaigns or company presentations.
"Our aim was to make the functional elegance and smartness of our products visually tangible," explains Zippsafe. The zipper symbolizes the brand: intelligent, efficient and connecting. With a fresh, bold visual language, lots of dynamism and strong aesthetics, the films precisely capture the tone of the brand and show how well thought-out product communication can stand out from the usual B2B standards.
